Vice President, Brand, AI Marketing and Marcomm Automation (Toronto)

Summary

The Bell Brand and Marketing Communications team is leading Bell’s market leadership by building an AI‑first marketing organization. Reporting to the Chief Brand Officer, the Vice President of AI Marketing and Marcomm Automation will act as both a strategic leader and brand practitioner, ensuring consistent brand promise delivery across every customer interaction while harnessing emerging AI, automation, and advanced marketing technologies.

Job Duties / Accountabilities

Brand Leadership & Practitioner Mindset

• Act as both steward and practitioner of the Bell brand and brand promise, ensuring it is expressed consistently across all marketing and customer experiences.
• Embed brand principles into AI systems, workflows, and decision‑making to guarantee high‑quality brand expression at scale.

Strategic Marketing & Communications Leadership

• Develop and execute integrated marketing and communications stra...