Supervisor, Marketing (Bogotá)

Your Role at Baxter

As a Marketing Supervisor you provide support to the Business Unit Manager on all the activities related to Marketing, from product management, launch of new products, execution of congresses and educational events with HCPs, to development of the segmentation, targeting and tactical plan of the business.

What You'll Be Doing

• Develop Commercial Plan: segmentation, targeting, product positioning and tactical plan in partnership with the BUM;
• Propose marketing and commercial initiatives to support the achievement of financial targets;
• Work on the rolling forecast to improve accuracy (supply forecast vs vigente sales);
• Lead the pre‑Launch and launch execution of NPDs / GEOX at the country level: forecast, change controls, development of marketing materials, development of sales training, etc.;
• Implement market research for new and existing products;
• Do competitive understanding and price a...