Sr. Manager, Brand Marketing, Joe Fresh

Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children.

Why is this role important

The Sr. Manager, Brand Marketing plays a critical leadership role in shaping and stewarding the Joe Fresh brand across all consumer touchpoints. This role translates enterprise and divisional strategies into integrated brand and campaign strategies that strengthen brand health, drive consumer relevance, and deliver measurable business impact.

What you’ll do

• Campaign/Program Strategy: Lead end-to-end strategy and execution of Tier 1 brand campaigns, from brief development through creative execution and launch. Translate brand-level strategy into integrated campaign strategies across paid, owned, and earned channels. Ensure campaigns align with brand positioning while driving measurable awareness, engagement, and business outcomes, partnering closely with ...