Sr. Growth Marketing Manager

Thriveworks is seeking a Sr. Growth Marketing Manager to lead and optimize paid media efforts across Google, Meta, Microsoft, and emerging channels. This is a hands‑on role focused on driving qualified patient acquisition and improving performance across the full funnel—from click to kept appointment.

Key Responsibilities

• Manage paid media campaigns across Google Ads, Meta, and Microsoft Ads
• Optimize campaigns based on patient acquisition and appointment retention
• Oversee budget pacing, bidding strategies, and geo‑targeted campaigns
• Build reporting and automation workflows using AI and API tools
• Partner with Operations, Clinical, Data, and Creative teams
• Lead A/B testing across audiences, creative, and landing pages
• Ensure HIPAA‑compliant tracking and audience strategies
• Support expansion into channels like CTV, Programmatic, and Pinterest

Requirements

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