Link-Worldwide
Senior Research Manager, Prime Video And Studios (Xico)
Job Description
Qualifications
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience communicating results to stakeholders
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor degree and 8+ years of relevant experience or Masters degree and 5+ years of experience
- Knowledge of Latin American entertainment markets
- Intermediate to advanced R/Python and SQL
- Intermediate data visualization and analysis skills (statistical inference, PCA, k-means, multilevel regression, design of experiments, ANOVA)
- Proficient in Spanish and English
- Carry out title-level studies and trackers to inform creative and marketing decisions
- Lead in-depth studies ...