Senior Manager, CRM Strategy at RBI

Elevate your career with Restaurant Brands International as the Senior Manager of CRM Strategy, based in Toronto. Drive lifecycle initiatives for Tims Rewards, optimizing engagement and member behavior.
In this pivotal role, you'll be responsible for the entire lifecycle strategy and execution of Tims Rewards. Your expertise in CRM and lifecycle marketing will impact member growth and engagement significantly. Collaborating closely with the Marketing Communications and Martech teams, you'll also focus on delivering high-performing CRM programs tailored to influence user behavior and drive measurable ROI.
Key Responsibilities:
• Own the lifecycle strategy and member journeys
• Define behavioral objectives for each lifecycle stage
• Lead campaign planning across multiple channels
• Collaborate with Marketing Communications on creative briefs
• Optimize lifecycle channels through data-driven insights
Requirements:
• 6-10+ years in CRM or lifecycle marketing
•...