Job Description
Responsibilities:
The CRM Marketing Senior Manager will serve as the functional head for the CRM Marketing Team. This role will support the Customer Strategy and Insights Director in the following areas:
Developing and implementing the CRM Marketing Strategy to enhance customer engagement through proactive communication and marketing automation. The role will also focus on expanding cross-selling and upselling opportunities across all lines of business. Managing the CRM Platform to facilitate targeted engagement communications through email, SMS, and push notifications via Salesforce Marketing Cloud (SFMC). Driving the growth of the active customer base and ensuring the retention of existing customers. Developing a lifecycle framework for effective customer nurturing and engagement. Leading and collaborating with internal teams to identify requirements and build business cases that support the enhancement of the cus...