Senior Manager, Creative Marketing Management Toronto

Overview

Senior Marketing Manager The Senior Marketing Manager will play a pivotal, hand‑on role in leading brand storytelling, directing campaign execution, and guiding digital performance initiatives. Working closely with senior leadership, eCommerce, customer experience, and creative partners, this role blends strategic oversight with hands‑on leadership.

Responsibilities

• Digital & Performance Marketing Leadership: Lead the evolution of the company’s digital presence. Direct content planning across social, email, and digital channels. Lead hands‑on marketing execution within a Magento‑based eCommerce workplace. Direct external agencies across paid media and SEO/SEM.
• Lead CRO initiatives using A/B testing and UX insights. Lead national marketing campaigns across digital channels and galleries. Own campaign calendars, creative briefs, and brand guidelines.
• Content & Storytelling: Direct creation of photography, video, and editorial...