The Coca-Cola Company
Senior Director, Shopper Marketing
Job Description
The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments, with the clear objective of increasing basket/beverage incidence and driving shopper transactions. This role leads the development of end-to-end shopper engagement strategies grounded in a deep understanding of shopper behaviour science and high-quality, effective shopper communication.
With ownership across all categories and channels, the role defines how brands win with shoppers by translating insight into scalable, conversion-driving experiences. The Senior Director drives end-to-end shopper engagement, integrating in-store execution, retail media, and omnichannel touchpoints into a cohesive strategy.
Operating at the intersection of shopper insights and by-channel growth strategy including retailer priorities & retail media ecosystems, the Senior Director ensures shopper engag...
With ownership across all categories and channels, the role defines how brands win with shoppers by translating insight into scalable, conversion-driving experiences. The Senior Director drives end-to-end shopper engagement, integrating in-store execution, retail media, and omnichannel touchpoints into a cohesive strategy.
Operating at the intersection of shopper insights and by-channel growth strategy including retailer priorities & retail media ecosystems, the Senior Director ensures shopper engag...