WPP (VML MAP)
Senior Director, Analytics and Data Consulting
Job Description
Responsibilities
As Senior Director, Analytics, you will lead a client-dedicated analytics practice, blending deep analytical expertise with consulting and cross-functional leadership to drive measurable business outcomes.
- Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes.
- Advise senior stakeholders with data‑driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization.
- Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders.
- Shape strategic roadmaps for CRM analytics, first‑party data, measurement, audience planning, personalization, and customer intelligence.
- Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improveme...