Senior Data Analyst (Product, Marketing & Business Analytics)

Location: Mexico (Remote)Type: Full-time (CONTRACTOR)Role OverviewWe are looking for a highly analytical and technical Senior Data Analyst to lead Product, Marketing, and Business Analytics for Elektra Go.This role sits at the intersection of data, product, and growth , and is responsible for transforming complex data into clear, actionable insights that drive decision-making, optimize performance, and accelerate business growth.You will own the full analytics cycle: from measurement infrastructure and data quality, to advanced analysis, executive dashboards, and strategic recommendations.This is not a reporting role — we expect you to think like a growth partner, not just an analyst.What You'll Do1.
Marketing & Growth Analytics Own end-to-end performance measurement across paid media channels (Meta, Google, programmatic, SMS, and others) Evaluate campaign ROI, CAC, ROAS, and funnel efficiency — from impression to first transaction Build and maintain attribution models ; work cl...