Electronic Arts (EA)
Senior CRM Strategy Leader at EA SPORTS
Job Description
Elevate the fan experience as Senior Manager of CRM Strategy at EA SPORTS FC. Lead dynamic engagement initiatives to connect with millions of passionate players across the globe.
In this pivotal role at Electronic Arts, you will direct a team focusing on customer lifecycle engagement for EA SPORTS FC. Your leadership will guide innovative retention and loyalty programs, providing real value to fans while impacting business growth. Collaboration across functions is essential as you develop a best-in-class CRM ecosystem that aligns with broader entertainment strategies.
Key Responsibilities:
• Define and execute the CRM vision and strategy
• Lead end-to-end customer engagement workstreams
• Oversee channel strategies across various platforms
• Collaborate with cross-functional teams for cohesive journeys
• Drive insights through analytics and data science
Requirements:
• 8+ years of CRM strategy experience
• Strong background in gaming or digital services
In this pivotal role at Electronic Arts, you will direct a team focusing on customer lifecycle engagement for EA SPORTS FC. Your leadership will guide innovative retention and loyalty programs, providing real value to fans while impacting business growth. Collaboration across functions is essential as you develop a best-in-class CRM ecosystem that aligns with broader entertainment strategies.
Key Responsibilities:
• Define and execute the CRM vision and strategy
• Lead end-to-end customer engagement workstreams
• Oversee channel strategies across various platforms
• Collaborate with cross-functional teams for cohesive journeys
• Drive insights through analytics and data science
Requirements:
• 8+ years of CRM strategy experience
• Strong background in gaming or digital services