Tim Hortons
Senior CRM and Lifecycle Manager Role
Job Description
Join Restaurant Brands International as a Senior Manager, specializing in Lifecycle and CRM for Tims Rewards. Drive member engagement and optimize loyalty marketing efforts effectively.
As a key player in Toronto, Ontario, your role encompasses owning lifecycle strategies from onboarding to winback. With a focus on driving member growth and engagement, you will work closely with marketing teams to ensure the delivery of insightful and engaging campaigns. You'll bring years of CRM and lifecycle management experience to develop robust programs that lead to behavioral changes.
Key Responsibilities: • Define and refine lifecycle journeys for Tims Rewards members • Execute CRM campaigns across various digital platforms • Align with Marketing Communications for creative insights • Analyze and enhance campaign performance and engagement • Strengthen CRM operational processes for better delivery
Requirements: • 6–10+ years in CRM or marketing expertise • Experience i...
As a key player in Toronto, Ontario, your role encompasses owning lifecycle strategies from onboarding to winback. With a focus on driving member growth and engagement, you will work closely with marketing teams to ensure the delivery of insightful and engaging campaigns. You'll bring years of CRM and lifecycle management experience to develop robust programs that lead to behavioral changes.
Key Responsibilities: • Define and refine lifecycle journeys for Tims Rewards members • Execute CRM campaigns across various digital platforms • Align with Marketing Communications for creative insights • Analyze and enhance campaign performance and engagement • Strengthen CRM operational processes for better delivery
Requirements: • 6–10+ years in CRM or marketing expertise • Experience i...