McCann Worldgroup Canada Inc.
Senior Analyst for Digital Insights
Job Description
Join McCann Canada as a Senior Analyst on the Digital Solutions team. This role focuses on data-driven storytelling and helping clients enhance marketing strategies.
In this pivotal position, you will leverage your analytical skills to deliver actionable insights from campaign performance data across channels. Key responsibilities include developing dashboards using Google Looker, implementing analytics tags, and translating complex data into compelling narratives for diverse stakeholders.
Key Responsibilities: • Analyze campaign performance across web, email, social, and app channels • Develop dashboards and reports using Google Looker • Implement analytics tags with collaboration from the development team • Provide actionable guidance for optimizing digital tactics • Communicate data-driven insights to inform campaign planning
Requirements: • 5-7 years experience in analytics or measurement roles • Proficient in Google Tag Manager and Google Analytics • Exp...
In this pivotal position, you will leverage your analytical skills to deliver actionable insights from campaign performance data across channels. Key responsibilities include developing dashboards using Google Looker, implementing analytics tags, and translating complex data into compelling narratives for diverse stakeholders.
Key Responsibilities: • Analyze campaign performance across web, email, social, and app channels • Develop dashboards and reports using Google Looker • Implement analytics tags with collaboration from the development team • Provide actionable guidance for optimizing digital tactics • Communicate data-driven insights to inform campaign planning
Requirements: • 5-7 years experience in analytics or measurement roles • Proficient in Google Tag Manager and Google Analytics • Exp...
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