Collabera
Salesforce Marketing Cloud Email Marketing Specialist (Toronto)
Job Description
SFMC Certification is Significant
Overview
We are seeking a Salesforce Marketing Cloud Email Marketing Specialist to support Marketing Technology initiatives. The successful candidate will be responsible for executing email marketing campaigns, optimizing customer engagement, and driving continuous improvements within the Salesforce Marketing Cloud ecosystem.
Daily Responsibilities
- Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day‑to‑day operations such as email development, campaign set‑up, scheduling, testing/quality assurance, and deployment.
- Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge.
- Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer exper...