Product Marketing Specialist (Consumer App & Brand Activation)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Marketing Specialist at Maker Lab (ID): Lead GTM strategy, brand activations, and full-funnel digital campaigns for consumer & AI apps. Drives local product adoption, user growth, and brand awareness through experiential events and multi-channel marketing. Requires 3+ years' tech/agency experience.

Role: 

• Product Marketing & GTM Strategy: Own the local product marketing lifecycle for consumer app features and AI products. Develop and execute comprehensive Go-to-Market (GTM) strategies that take products from launch...