The British American Tobacco Group
Omnichannel Digital Marketing Associate
Job Description
Contribute to omnichannel success as an Omnichannel Digital Marketing Associate. Focus on UX/UI strategies that enhance user engagement and satisfaction in a flexible hybrid environment.
You will be tasked with optimizing user interfaces across digital channels, helping to drive consumer engagement and improve conversion rates. The role involves collaborating with multiple departments to ensure brand consistency and effective implementation of digital strategies. This position relies on analytical skills to assess performance and guide continuous improvements.
Key Responsibilities:
• Develop and implement omnichannel marketing strategies
• Serve as UX/UI lead for cross-functional collaboration
• Monitor user journey and identify optimization points
• Convert business requirements into actionable briefs
• Oversee testing and deployment of digital initiatives
Requirements:
• Bachelor’s degree in Marketing, Communications, or similar
• Minimum of 2 years mark...
You will be tasked with optimizing user interfaces across digital channels, helping to drive consumer engagement and improve conversion rates. The role involves collaborating with multiple departments to ensure brand consistency and effective implementation of digital strategies. This position relies on analytical skills to assess performance and guide continuous improvements.
Key Responsibilities:
• Develop and implement omnichannel marketing strategies
• Serve as UX/UI lead for cross-functional collaboration
• Monitor user journey and identify optimization points
• Convert business requirements into actionable briefs
• Oversee testing and deployment of digital initiatives
Requirements:
• Bachelor’s degree in Marketing, Communications, or similar
• Minimum of 2 years mark...
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