Merchant Business Analyst

Key Responsibilities

• Business Analysis & Strategy: Monitor core KPIs (GMV, AOV, Order Frequency, etc.), identify growth bottlenecks, and provide actionable insights to local leadership.
• Operational Optimization: Design and refine operational workflows for the marketplace (Supply/Demand balance) to improve delivery efficiency and user experience.
• Data Management: Build data dashboards and use SQL/Excel to track campaign performance.
• Project Management: Lead end-to-end operational projects.
• Cross-Functional Collaboration: Act as the bridge between local sales teams, global product teams, and etc.
• Merchant & Campaign Management: Develop strategies to improve merchant quality and design promotional activities that maximize platform efficiency.

Requirements

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