Media Specialist

Media Specialist
DSW Designer Shoe Warehouse

General Summary

This role is responsible for planning, launching, optimizing, and reporting on paid social and display campaigns and providing support to the management of other performance marketing channels when applicable. This role partners closely with cross‑functional teams to deliver effective, data‑driven marketing programs and the ideal candidate combines strong campaign execution skills with analytical thinking, organization, and collaboration.

Reports to: Manager, Performance Marketing

Essential Duties and Responsibilities

• Develop monthly campaign plans across paid social and display (Meta, Pinterest, TikTok, Criteo), including campaign calendars, flight dates, and creative requirements.
• Execute and manage campaigns across platforms, including audience creation, campaign setup, launch scheduling, status tracking, and ongoing optimization.
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