MarTech Specialist – Salesforce Marketing Cloud (Toronto)

Summary

We are looking for a Salesforce Marketing Cloud professional who can design, develop, and support end-to-end marketing technology solutions, including campaign execution, data modeling, automation, and platform administration.

Roles & Responsibilities

• Evaluate business requirements and recommend appropriate SFMC solutions and architecture
• Design and implement email, SMS, and push campaigns using Email Studio, Journey Builder, and Automation Studio
• Build and manage data models including Data Extensions, Contact Builder, and segmentation strategies
• Develop marketing assets using SQL, AMPScript, SSJS, and APIs (REST/SOAP)
• Configure automations, triggered sends, and cross-channel communication workflows
• Implement data integrations including imports, exports, SFTP, and Marketing Cloud Connect
• Create reporting and analytics using Datorama or data views for performance tracking
• Build Clo...