BMO Financial Group
Marketing Senior Manager Hybrid Role
Job Description
Join BMO as a Marketing Senior Manager in a dynamic hybrid setup focused on customer decisioning. This role emphasizes enhancing marketing capabilities and personalizing customer experiences across channels.
With at least 6-10 years of experience, you will bridge marketing strategy, customer optimization, and MarTech. This position operates in a hybrid model, requiring a regular presence in the Toronto office. Candidates must demonstrate in-depth knowledge of Next Best Action frameworks and decision-making processes to improve customer interactions.
Key Responsibilities:
• Spearhead projects to enhance marketing effectiveness
• Connect MarTech teams and support operationalization of decision logic
• Drive improvements in personalization across touchpoints
• Collaborate with analytics to measure performance
• Align cross-functionally to prioritize initiatives
Requirements:
• 6-10 years in marketing, CRM, or similar roles
• Proven background in finance or re...
With at least 6-10 years of experience, you will bridge marketing strategy, customer optimization, and MarTech. This position operates in a hybrid model, requiring a regular presence in the Toronto office. Candidates must demonstrate in-depth knowledge of Next Best Action frameworks and decision-making processes to improve customer interactions.
Key Responsibilities:
• Spearhead projects to enhance marketing effectiveness
• Connect MarTech teams and support operationalization of decision logic
• Drive improvements in personalization across touchpoints
• Collaborate with analytics to measure performance
• Align cross-functionally to prioritize initiatives
Requirements:
• 6-10 years in marketing, CRM, or similar roles
• Proven background in finance or re...