Marketing Platforms & Digital Innovation Manager

**Summary**:
LI-Hybrid
Location: Mexico City, Mexico
Drive local adoption, change management, and business value realization of marketing and engagement platforms, including partial accountability for CRM from a user experience and go‐to‐market perspective, in alignment with International DAP strategy.
Job Dimensions
Number of associates: Individual contributor (coordinates DDIT, vendors, agencies)
Decision making: Prioritizes platforms enhancements, change releases, adoption actions and measurement plan aligned with International guidance; recommends process changes for CRM usage standards and compliant data capture.
External/internal stakeholders interface: TA Marketing/Sales, Customer Excellence, Field Excellence/CRM owners, DDIT, International CLS DAP/BSI DAP Ops, Medical/V&A as applicable, external system vendors.
Impact on the Organization
Improves customer engagement execution by ensuring global platforms are adopted, compliant, measurable ...