Marketing Operations Specialist at PTI

Boost marketing impact as a Marketing Operations Specialist with PTI in Hawthorne, NY. Lead HubSpot efforts to create a powerful outbound lead generation strategy.
In this full-time position, you will oversee the HubSpot platform to manage databases effectively while optimizing lead capture and nurturing processes. Your role includes designing automated workflows and executing multi-touch campaigns aimed at diverse prospects, which will be critical for successful demand generation.
Key Responsibilities:
• Administer HubSpot for lifecycle management
• Execute targeted multi-touch outbound campaigns
• Design automated outreach workflows and emails
• Develop dashboards for tracking lead performance
• Manage nurturing tracks for sustained engagement
Requirements:
• Expertise in HubSpot and marketing automation
• Strong database management and segmentation skills
• Proven experience in marketing operations
• Data-driven mindset with reporting abilities