Marketing Insights Analyst at Manulife

Become a Marketing Insights Analyst with Manulife, utilizing your analytical skills to influence global digital marketing strategies. This hybrid role emphasizes data-driven decision-making and campaign impact.
As part of the Media Analytics team, you'll produce insightful analyses from marketing campaign data and turn findings into actionable strategies. You will report to the Media Analytics Manager, focusing on developing measurement strategies and supporting stakeholders with essential insights.
Key Responsibilities:
• Create insightful reports and visualizations for better decision-making
• Consult on media initiatives using historical data insights
• Employ statistical techniques to guide marketing analytics
• Develop strategic measurement plans for multiple lines of business
• Spearhead analysis initiatives aligned with business objectives
Requirements:
• 3+ years in related analytics roles
• Knowledge of digital marketing and campaign analysis
•...