Marketing Director
Job Description
The Marketing Director will develop, manage, and execute the strategic direction of the brand.
Ensure structured alignment to the brand's global marketing standards, objectives, strategies and philosophies.
Responsible to create, plan, manage, and execute all marketing events and programs articulated in the local annual marketing plan
within clearly specified budgets.
Integrate key brand platforms into key sales initiatives to leverage and
build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage
platforms.
**Essential Job Functions**:
- Work with distributors and headquarters to develop cost
effective promotional platforms to drive trade wide executional scale, product trial, brand
awareness, and sales volumes.
- Negotiate, execute events and sponsorships at all levels based on
relevance to key marketing platforms and marketing budget versus clear Return on Investment (ROI)
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