Marketing Content Specialist

GENERAL DESCRIPTION OR PURPOSE OF THE JOB:

This roleis responsible forsupporting B2B customer experience marketing through strong data management, content coordination, and operational processes. The B2B Marketing Content Coordinator will partner cross-functionally to ensure marketing data, content, and inventory are effectively managed to support customer growth, sales enablement, and marketing performance.

RESPONSIBILITIES / ESSENTIAL FUNCTIONS:

CMS Content Management, Digital Execution & Analytics

• Own and optimize content within customer-facing CMS platforms
• Ensure content is accurate, current, aligned with brand standards and organized for an optimized customer experience
• Manage promotions, track results, and performance reports.
• Assist in creation of QR codes and UTM tracking.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing...