Newforma
Marketing Automation Manager at Newforma
Job Description
Shape project information management at Newforma as a Marketing Automation & Operations Manager. Spearhead marketing automation, HubSpot management, and revenue-driving initiatives within a collaborative team environment.
As a vital part of Newforma’s marketing transformation, you will lead efforts in HubSpot management and marketing automation strategies. This hands-on role combines B2B SaaS marketing operations with customer lifecycle optimizations, ensuring that marketing efforts translate directly into revenue. Your expertise will enhance campaign operations, AI-enabled workflows, and measurement accuracy to demonstrate marketing’s impact.
Key Responsibilities:
• Own HubSpot marketing automation and lifecycle workflows
• Develop AI-assisted workflows for improved operations
• Support revenue marketing programs including ABM and events
• Enhance customer marketing tactics for upselling and retention
• Implement robust marketing measurement frameworks
Requirem...
As a vital part of Newforma’s marketing transformation, you will lead efforts in HubSpot management and marketing automation strategies. This hands-on role combines B2B SaaS marketing operations with customer lifecycle optimizations, ensuring that marketing efforts translate directly into revenue. Your expertise will enhance campaign operations, AI-enabled workflows, and measurement accuracy to demonstrate marketing’s impact.
Key Responsibilities:
• Own HubSpot marketing automation and lifecycle workflows
• Develop AI-assisted workflows for improved operations
• Support revenue marketing programs including ABM and events
• Enhance customer marketing tactics for upselling and retention
• Implement robust marketing measurement frameworks
Requirem...