The Hertz Corporation
Marketing Analytics Manager
Job Description
Design, build and govern marketing data foundation – tagging, tracking, pipelines and modelling to create a single source of truth across brand direct, paid, social and CRM. Enable faster, better decisions with accurate data, integrated views (GA4, Salesforce, Databricks, COGNOS) and insight products (dashboards, attribution/MMM). Be the primary point of contact for all tracking and data issues ensuring reliability, compliance and speed.
Own tagging and tracking standards for web/app (GTM, GA4, CM360/Floodlight, Meta pixel/event manager, consent mode) Define and maintain the marketing KPI dictionary and data model; steward the single source of truth. Define data pipelines between martech platforms and enterprise solutions (Salesforce, COGNOS, Databricks). Set QA/alerting SLAs, prioritise analytics backlog. Advise on experimentation, attribution and MMM, recommend budget reallocations based on evidence.
**Key Responsibilities:**
+ Tagging and implementation: D...
Own tagging and tracking standards for web/app (GTM, GA4, CM360/Floodlight, Meta pixel/event manager, consent mode) Define and maintain the marketing KPI dictionary and data model; steward the single source of truth. Define data pipelines between martech platforms and enterprise solutions (Salesforce, COGNOS, Databricks). Set QA/alerting SLAs, prioritise analytics backlog. Advise on experimentation, attribution and MMM, recommend budget reallocations based on evidence.
**Key Responsibilities:**
+ Tagging and implementation: D...