Marketing Analyst

As a Marketing Analyst you will support brand strategy execution, trade marketing initiatives, partnerships, sponsorships, and e-commerce media planning for Goodyear in Brazil. This role requires strong analytical capabilities, excellent communication skills, and the ability to collaborate effectively with global and local teams.

**What you'll do**

Brand:

+ Act as the guardian of brand strategy, ensuring proper application and adaptation of brand communication in alignment with Global Marketing.
+ Lead the implementation of brand strategy and social content guidelines for monobrand resellers across Brazil (consumer and commercial).
+ Manage content performance, define KPIs, and develop analytical dashboards to monitor results, providing regular reports to Brazil and Global teams.
+ Co-develop media and communication plans for the launch of new Goodyear monobrand resellers (consumer and commercial).
+ Map and monitor competitor communication and br...