BCU Financial Group
Manager, Product, Sales & Marketing
Job Description
BCU Financial is seeking an experienced and forward-looking Manager, Product, Sales & Marketing. This role will lead the strategic direction, revenue growth, and go‑to‑market execution across BCU Financial Group, including the credit union, insurance services, wealth management, and will support the BCU Foundation. This role is responsible for shaping product strategy, elevating the member experience, and driving integrated marketing and sales initiatives that support BCU’s One Brand vision and deepen engagement within the Ukrainian community.
The Manager oversees the full product lifecycle, sales enablement, digital presence, and marketing campaigns, ensuring alignment between business goals, member needs, and regulatory requirements. This leader will manage the marketing team, fostering a high‑performing, collaborative, and innovative marketing function.
KEY RESPONSIBILITIES Strategic Leadership & Revenue Growth
Develop and execute an integrated product, sa...
The Manager oversees the full product lifecycle, sales enablement, digital presence, and marketing campaigns, ensuring alignment between business goals, member needs, and regulatory requirements. This leader will manage the marketing team, fostering a high‑performing, collaborative, and innovative marketing function.
KEY RESPONSIBILITIES Strategic Leadership & Revenue Growth
Develop and execute an integrated product, sa...