theScore
Manager, Performance Marketing
Job Description
About the Role & Team We are seeking a Manager, Performance Marketing to lead our data-driven acquisition and performance strategies across iCasino and Online Sports Betting brands. This is a high-impact, role focused on maximizing media efficiency, scaling acquisition efforts, and driving measurable business growth across regulated markets in the and Canada.
About the Work
Develop strategies to segment and target new customers across our 5 products
Responsible for running CPI and CPA user acquisition campaigns within all major social platforms
Define audience strategies and make and align creative with audiences to maximize impact
Manage significant media spend across acquisition channels.
Provide thought leadership on best practice user acquisition and conversion tactics.
Working closely with the Marketing and acquisition team, you’ll work hand in hand with creative, product and analytics to drive acquisition of users for...
About the Work
Develop strategies to segment and target new customers across our 5 products
Responsible for running CPI and CPA user acquisition campaigns within all major social platforms
Define audience strategies and make and align creative with audiences to maximize impact
Manage significant media spend across acquisition channels.
Provide thought leadership on best practice user acquisition and conversion tactics.
Working closely with the Marketing and acquisition team, you’ll work hand in hand with creative, product and analytics to drive acquisition of users for...