Bank of Montreal
Manager of Customer Journeys Optimization
Job Description
Lead the optimization of customer journeys as BMO's Manager of Customer Journeys Optimization in Toronto. This hybrid role focuses on developing targeted campaign strategies for impactful customer experiences.
As a 16-month contract manager, you'll create actionable contact plans that support business objectives. Your extensive experience in customer lifecycle management will allow you to effectively translate insights into data-driven strategies. This role is pivotal in ensuring the alignment of campaign strategies with customer journey priorities and enhancing customer engagement across various channels.
Key Responsibilities: • Shape campaign contact strategies based on customer insights • Partner with cross-functional teams to define campaign objectives • Develop audience segmentation approaches to drive engagement • Track and analyze campaign KPIs for continuous optimization • Ensure alignment of strategies with risk management frameworks
Requirements: • ...
As a 16-month contract manager, you'll create actionable contact plans that support business objectives. Your extensive experience in customer lifecycle management will allow you to effectively translate insights into data-driven strategies. This role is pivotal in ensuring the alignment of campaign strategies with customer journey priorities and enhancing customer engagement across various channels.
Key Responsibilities: • Shape campaign contact strategies based on customer insights • Partner with cross-functional teams to define campaign objectives • Develop audience segmentation approaches to drive engagement • Track and analyze campaign KPIs for continuous optimization • Ensure alignment of strategies with risk management frameworks
Requirements: • ...