Canadian Tire Corporation
Manager Mixed Methods Research at Canadian Tire
Job Description
Elevate your research career as the Manager of Mixed Methods Consumer Research at Canadian Tire. Focus on qualitative and quantitative methodologies to drive customer-centric decisions across the enterprise.
In this leadership role, you will oversee the complete lifecycle of consumer research initiatives. Key responsibilities include designing high-quality research instruments, managing the Customer Research Panel, and delivering actionable insights to stakeholders. Your expertise will bridge qualitative interviews and quantitative surveys to support data-driven strategies in Marketing, Merchandising, and Analytics.
Key Responsibilities:
• Lead mixed-methods research initiatives from scope to delivery
• Develop surveys and discussion guides with precision
• Manage panel governance and ensure data quality
• Synthesize insights to inform business decisions
• Deliver executive-ready reports integrating customer voice
Requirements:
• Bachelor's in Business, Marke...
In this leadership role, you will oversee the complete lifecycle of consumer research initiatives. Key responsibilities include designing high-quality research instruments, managing the Customer Research Panel, and delivering actionable insights to stakeholders. Your expertise will bridge qualitative interviews and quantitative surveys to support data-driven strategies in Marketing, Merchandising, and Analytics.
Key Responsibilities:
• Lead mixed-methods research initiatives from scope to delivery
• Develop surveys and discussion guides with precision
• Manage panel governance and ensure data quality
• Synthesize insights to inform business decisions
• Deliver executive-ready reports integrating customer voice
Requirements:
• Bachelor's in Business, Marke...