Manager, Digital Marketing Performance

Medcan is looking for a data‑driven, analytical and curious Manager of Digital Marketing Performance to lead growth across its acquisition funnels and website experience. Responsibilities will include owning paid digital performance, driving conversion across the funnel, monitoring website performance, leading landing‑page optimisation, collaborating with cross‑functional teams, managing agency relationships, reporting on performance, and coaching a direct report. What You’ll Do:

Develop and execute paid digital performance strategy across search, social, display and emerging platforms, translating business priorities into channel strategies, budgets and media plans. Own measurement and analysis across the digital funnel, identify conversion gaps, diagnose performance drivers, and prioritize actions to improve lead quality and booking value. Monitor website traffic trends and on‑site engagement, identify opportunities to improve user experience, and lead landing page testing. ...