Sandman Hotel Group
Manager, Analytics & Guest Engagement
Job Description
Elevate guest engagement as the Manager, Analytics & Guest Engagement at Northland Properties Corporation. Focus on utilizing data analytics, CRM strategies, and email marketing to drive loyalty and enhance revenue.
This full-time role involves building and implementing strategic marketing initiatives while managing a robust CRM ecosystem across a diverse hospitality portfolio. You'll leverage insights from advanced segmentation to implement personalized engagements aimed at enhancing brand loyalty and revenue across multiple markets including Canada and beyond.
Key Responsibilities:
• Drive digital marketing strategies tailored to guest experiences
• Own the CRM platform management and performance tracking
• Design and execute advanced customer segmentation tactics
• Identify and implement opportunities through insights
• Manage strategic email marketing initiatives
Requirements:
• Proven expertise in CRM and automation platforms
• Strong analytical skill...
This full-time role involves building and implementing strategic marketing initiatives while managing a robust CRM ecosystem across a diverse hospitality portfolio. You'll leverage insights from advanced segmentation to implement personalized engagements aimed at enhancing brand loyalty and revenue across multiple markets including Canada and beyond.
Key Responsibilities:
• Drive digital marketing strategies tailored to guest experiences
• Own the CRM platform management and performance tracking
• Design and execute advanced customer segmentation tactics
• Identify and implement opportunities through insights
• Manage strategic email marketing initiatives
Requirements:
• Proven expertise in CRM and automation platforms
• Strong analytical skill...