Manager Account Marketing

Purpose & Overall Relevance for the Organization:
- Ensure achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives.
Develop the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.
- Key Responsibilities:
- Ensure local integration of AM into the global KAM Excellence process: AFB > SBP >JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with local commercial department
- Increase adidas business and KA brand share in country's KA's, getting a strong collaboration with Sales team
- Guarantee brand leadership among Key Accounts through optimal planning and execution of all key account marketing elements
- Ensure integration of the KA's Digital Strategy into the country's priorities, getting a stron...