Recognized

Lead Social Media Strategy at Upwork

📍 Location
toronto, on
⏰ Job Type
Full-time
📅 Posted
June 08, 2026

Job Description

Elevate Upwork's social media presence as a Senior Manager, focusing on strategic growth and audience engagement. Lead a team in defining bold narratives that resonate with diverse communities.

This Senior Manager role oversees social media strategy at Upwork, blending creative vision with operational leadership. You will guide a team of social media managers while driving brand impact and audience engagement. Your responsibilities will include owning social strategy from planning to execution, fostering a culture of innovation, and ensuring performance accountability.

Key Responsibilities: • Own Upwork’s comprehensive social media strategy • Coach and develop social media managers for optimal performance • Set ambitious goals and accountability measures • Foster a test-and-learn culture across content formats • Collaborate with multiple teams to enhance social impact

Requirements: • 8+ years in organic social strategy • Strong creative judgment and editorial...

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