Algonquin College of Applied Arts and Technology
Lead Marketing Automation Specialist at Algonquin College
Job Description
Join Algonquin College as a Lead Marketing Automation Specialist, driving digital marketing efforts with Adobe Marketo. Optimize campaigns and enhance learner engagement throughout their journey.
In this full-time role, you will lead various marketing automation initiatives, ensuring strategic communication across the student lifecycle. Collaborate with cross-functional teams to develop and implement email strategies while analyzing data for continuous improvement. Your expertise in market analysis will be vital for leveraging insights and enhancing our digital presence.
Key Responsibilities: • Optimize marketing automation processes with Adobe Marketo • Develop and evaluate email communication projects • Implement dynamic segmentation strategies for campaigns • Analyze data and conduct A/B testing for insights • Advise on emerging digital communication methods
Requirements: • Degree in Marketing, Business or Communications • Five years experience in marketin...
In this full-time role, you will lead various marketing automation initiatives, ensuring strategic communication across the student lifecycle. Collaborate with cross-functional teams to develop and implement email strategies while analyzing data for continuous improvement. Your expertise in market analysis will be vital for leveraging insights and enhancing our digital presence.
Key Responsibilities: • Optimize marketing automation processes with Adobe Marketo • Develop and evaluate email communication projects • Implement dynamic segmentation strategies for campaigns • Analyze data and conduct A/B testing for insights • Advise on emerging digital communication methods
Requirements: • Degree in Marketing, Business or Communications • Five years experience in marketin...
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