Lead, Digital Marketing

Job Summary

Lead, Digital Marketing – Lead digital marketing initiatives within the Digital Marketing team, reporting to the Senior Manager of Digital Marketing. The role focuses on strategic development and execution of integrated digital marketing initiatives.

Responsibilities

• Receive and review digital marketing requests, validating scope, objectives, and business requirements with stakeholders including legal and compliance departments and external vendors.
• Support email, social media, and webinar campaign planning, development, and execution, reviewing content against brand guidelines, industry best practices, and evolving A/B testing insights.
• Regularly monitor website content for accuracy, facilitate update requests ensuring content and resources are up‑to‑date, comply with industry regulations, and are SEO‑optimized.
• Support intranet development, facilitate content updates, and drive user experience.
• Collab...