Head of Marketing (Canada, Geely Auto Brand)

Key Responsibilities

Brand

• New Geely brand building in Local market
• Management and ensurance of qualified suppliers, digital agency, advertising agency, Influencers and media to support Geely brand.
• Planning, management, organization and execution of events, especially the launching event in 2024
• Responsible for the brand strategy of Geely with proper positioning in Local market

Marketing

• Generation of annual MKT plan, analysis and update the market and industry information of Local market automotive
• Target market definition for different segment and portfolio, explore and deep insight into market opportunities
• Development and implementation of promotion strategy and Customer loyalty.
• Budget management and work equipment management.
• Homologate image and process control

Digital

• Generation and implementation of brand CRM