Group Account Director, Media Planning, Cossette Media (Vancouver)

Overview

The Group Account Director of Media Planning is a senior leader responsible for the strategic direction, financial health, and operational excellence of a dedicated client group. You are the custodian of the client relationship and internal team, ensuring media solutions are innovative, rooted in rigorous planning, and aimed at measurable business growth.

Responsibilities

• Strategic Growth & Vision: Drive 12-month business growth plans that move clients from media buyers to business partners. Define whitespace opportunities and navigate the challenges of a fragmented Canadian media landscape.
• Planning Excellence: Oversee the end-to-end media planning process. Ensure 360-degree, data-driven strategies aligned with the customer journey.
• Thought Leadership: Curate custom learning agendas for clients, bringing the New & Next in media and emerging tech to the forefront.
• Network & Resource Integration: Possess knowledge o...