Go To Market & Trade Marketing Senior Manager

We are seeking a commercially driven Trade Marketing Manager to lead end-to-end trade strategy and execution across General Trade (GT) or Modern Trade (MT) channels. This role will play a critical part in translating brand strategy into high-impact, channel-specific activations that accelerate growth and strengthen market presence.

Responsibilities

• Lead end-to-end trade marketing strategy across General Trade (GT) or Modern Trade (MT), aligned with brand and commercial objectives
• Translate brand plans into channel-specific activation frameworks and drive impactful trade promotions (pricing, bundling, incentives)
• Ensure execution excellence across GT and MT channels through strong field coordination, audits, and performance tracking
• Manage and optimize A&P / trade spend to maximize ROI and drive cost efficiency
• Leverage sales and market data (sell-in/sell-out, Nielsen/internal) to generate actionable ...