GenAI Principal Engineer - Remote

Reporting to the Sr Director, Software Engineering you will:

Architecture Leadership

• Guide the architecture vision for D2C platforms with a mobile-first and AI-native mindset
• Define roadmaps across mobile and web with emphasis on scalability, maintainability, and rapid experimentation
• Champion modern patterns including micro frontends, server-driven UI (SDUI), BFF, and serverless systems
• Apply enterprise architecture principles and standards while balancing near-term delivery and long-term platform goals
• Build for leverage by creating reusable frameworks, automation, and internal tooling to accelerate teams
• Integrate AI into every layer of architecture to support thoughtful, agentic system design.

Platform and Technical Leadership

• Lead technical design across consumer products and internal platforms
• Shape cohesive end-to-end architecture ...