Field Marketing Event Regional Lead

Marketing at TRACTIAN

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

Overview

This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution. You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence.

Responsibilities

• Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.
• Lead, men...