Experiential Marketing Specialist, Sea-Doo (Quebec City)

Role Overview

The Experiential Marketing Specialist, Sea‑Doo is responsible for the strategic development, execution, and optimization of immersive brand experiences that drive awareness, engagement, and conversion across key markets.

Key Responsibilities

• Define and own the experiential marketing strategy for Sea‑Doo across North America.
• Define relevant KPIs (engagement, leads, conversion).
• Analyze performance and improve programmes.
• Implement reporting tools.
• Lead end‑to‑end execution of Boatshows and other experiential initiatives for Sea‑Doo.
• Oversee concept development, production, logistics, and on‑site delivery.
• Ensure consistency and excellence across all touchpoints.
• Responsible for operational efficiency and budget management, focusing on ROI and optimized resource allocation.
• Collaborate with multiple internal stakeholders such as product, brand, sales, partnerships, a...