Email Marketing Specialist at Canadian Tire

Elevate your career as an Email Marketing Specialist with Canadian Tire. This role focuses on creating and optimizing email marketing campaigns to enhance digital engagement.
Reporting to the Manager of Digital Marketing & Journey Operations, you'll build and deploy emails using Adobe Journey Optimizer and Salesforce Marketing Cloud. Collaborate cross-functionally with Marketing, Loyalty, and Digital teams to develop strategies that improve engagement through automation and personalization.
Key Responsibilities:
• Build and deploy emails with Adobe Journey Optimizer
• Manage the email marketing calendar with stakeholders
• Create customer segments and design email journeys
• Analyze campaign performance and provide insights
• Report on email marketing trends for innovative strategies
Requirements:
• 2+ years in loyalty marketing or digital communications
• Experience with Adobe Journey Optimizer or Salesforce Marketing Cloud
• Basic HTML/CSS knowledge f...