Email Marketing Manager

We are looking for an innovative and detail-oriented Email Marketing Manager to join our vibrant Digital Marketing & Growth team at RBC Insurance. In this role, you will be responsible for creating and executing effective email marketing strategies that drive engagement, conversions, and brand loyalty within the financial and insurance services sector. You will combine your skills in Salesforce Marketing Cloud with strong design and copywriting abilities to deliver compelling and impactful email campaigns to drive results.

What You Will Do:

• Develop and manage end-to-end email marketing campaigns using Salesforce Marketing Cloud, including audience segmentation, automation, and performance analysis.
• Create engaging and persuasive email copy while ensuring consistency with our brand voice and messaging.
• Collaborate with design teams to produce visually appealing email templates that enhance user experience and engagement.
• Analyz...