Email Marketing Data Manager at TELUS (Toronto)

Overview

Transform audience insights into effective email campaigns with TELUS Rewards as an Email Marketing Data Manager. This individual contributor role emphasizes strategy and data to boost program growth.

In this high-impact role, you will oversee the complete email communication process from strategy formulation to campaign execution. With over five years of experience in email marketing and data-driven roles, your responsibilities will include managing Lifecycles and optimizing performance through tools like Marketo and Cleanrooms. This is a unique prospect to affect TELUS Rewards program outcomes positively.

Key Responsibilities

• Own end-to-end email communications strategy and execution
• Build campaigns using Marketo or Eloqua platforms
• Manage and coordinate a structured email calendar
• Implement A/B testing frameworks to optimize performance
• Report and analyze KPIs for actionable strategies <...