VML MAP
Director of Data Consulting - CRM/martech
Job Description
Director of Data Consulting – CRM/Martech
WPP is a leading global marketing communications group that combines media intelligence, data solutions, creativity and technology to help brands grow. We bring an award‑winning data intelligence platform, WPP Open, to deliver transformation across marketing, media, communications and technology.
As Senior Director, Analytics & Consulting, you will lead major client engagements and shape data strategy across CRM, first‑party data, measurement and advanced analytics. You will act as a trusted advisor to clients, translating complex data insights into actionable recommendations that drive revenue growth and better customer experiences.
What you will do
- Own the analytics agenda for client relationships, aligning work to business priorities and measurable outcomes.
- Advise senior stakeholders using data‑driven insights across analytics, BI, data science, CRM, audience strategy, testing and op...