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Director of CRM and Lifecycle Marketing
Job Description
Lead customer lifecycle strategies at Sur La Table as the Director of CRM and Lifecycle Marketing. This remote role demands CRM expertise, lifecycle automation, and a preference for AI-driven insights across business units.
As Director, you will oversee customer engagement through CRM initiatives across email, SMS, and loyalty programs. Your mandate includes building automation architectures that enhance revenue growth and enabling customer health reporting that informs leadership. This strategic position gives you direct access to the CMO and substantial P&L responsibilities.
Key Responsibilities:
• Own the email and SMS marketing calendar across business units
• Build and optimize automation architecture for revenue growth
• Lead personalization and dynamic content strategies
• Drive engagement metrics and report regularly to leadership
• Evolve the Sur La Table Perks loyalty platform into a relationship tool
Requirements:
• 8+ years in CRM and lifecycle ma...
As Director, you will oversee customer engagement through CRM initiatives across email, SMS, and loyalty programs. Your mandate includes building automation architectures that enhance revenue growth and enabling customer health reporting that informs leadership. This strategic position gives you direct access to the CMO and substantial P&L responsibilities.
Key Responsibilities:
• Own the email and SMS marketing calendar across business units
• Build and optimize automation architecture for revenue growth
• Lead personalization and dynamic content strategies
• Drive engagement metrics and report regularly to leadership
• Evolve the Sur La Table Perks loyalty platform into a relationship tool
Requirements:
• 8+ years in CRM and lifecycle ma...